15 SEO Tools You Must Not Miss For Small Businesses

  

You’ve probably heard it said that “SEO is dead.” But nothing could be further from the truth. In fact, SEO is more important than ever for small businesses that want to compete in today’s digital landscape. Don’t believe us? Just consider this: 93% of all online experiences begin with a search engine, and 47% of people click on one of the first three results. Investing in SEO is necessary if you want your small business to be found online. 

The good news is, there are plenty of tools out there that can help you with your SEO efforts, and many of them are free or have free versions. In this blog post, Reliqus Consulting will show you 15 of the best SEO tools for small businesses in 2022.

SEO Tools for Small Businesses

There are many SEO tools for small businesses. Here is a list of the best SEO tools for small businesses:

1. Google My Business: This is a free and easy-to-use tool that allows you to manage your business’s online presence on Google. You can use it to create and manage your business’s listing on Google Maps and search results.

2. Moz Local: This is a tool that helps you optimize your local listings on directories such as Yelp, Foursquare, and Yellow Pages. It also provides you with insights on how your listing is performing on each directory.

3. Whitespark Local Citation Finder: This tool helps you find local directories where you can list your business. It also provides you with tips on how to optimize your listing on each directory.

4. BuzzStream: This is a tool that helps you manage your outreach efforts. It allows you to keep track of your interactions with influencers, prospects, and customers.

5. Hootsuite Insights: This tool provides insights into your social media marketing performance. It allows you to track your brand mentions, engagement rates, and reach across all of your social media channels.

15 Must Have SEO Tools

There are many different SEO tools available on the market for effective SEO strategies, and choosing the right one can be tricky. However, there are a few factors that you should consider when choosing an SEO tool for your small business.

You must first decide what kind of data you want to track. Do you want to track your website's ranking in SERPs? Or do you want to track your website's traffic and conversion data?

Second, you need to consider the budget that you have for an SEO tool. Choose the choice that fits your budget from the numerous available free and paid solutions.

Third, consider the features that each tool offers. Some tools may offer more features than others, so choose the one that best meets your needs.

Finally, read reviews of each tool before making your decision. This will help you get an idea of how well each tool works and if other small businesses have had success with it.

1. Google Ads

Businesses can advertise their goods and services online via Google Ads, a platform for doing so. Google Ads allows businesses to target potential customers based on their search terms, demographics, and interests. For small businesses looking to expand their clientele and attract new clients, Google Ads are a powerful tool.

2. Yoast SEO

As a small business, you may not have the budget for a full-time SEO expert. However, there are some great tools available that can help you to optimize your website and content for search engines.

Yoast SEO is a plugin for WordPress that helps you to optimize your website and content for search engines. It has functions like keyword analysis, meta tag and title optimization, XML sitemaps, and social media integration. Yoast SEO also has a premium version that includes additional features such as advanced keyword analysis and link-building tools.

If you're looking for an all-in-one solution to help you with your website's SEO, then Yoast SEO is definitely worth considering.

3. Moz

Moz is a popular SEO tool that offers a variety of features to help small businesses improve their search engine ranking. Moz's Keyword Explorer is a great tool for researching and finding keywords that will be most effective for your business. 

The Site Crawl feature can help you identify and fix any technical issues that may be holding your site back from ranking higher in search results. And Moz's Link Explorer can give you insights into the link profile of your competitors, so you can identify opportunities to build more high-quality links to your own site.

4. HubSpot

When it comes to inbound marketing, HubSpot is the 800-pound gorilla. The platform offers a comprehensive suite of tools to help small businesses attract visitors to their website, convert those visitors into leads, and close those leads into customers.

In addition to its powerful marketing automation capabilities, HubSpot also offers a wide range of features to help small businesses with their search engine optimization (SEO) efforts. The following are some of the most advantageous:

1. Website Grader: This free tool scans your website and provides an SEO report card, detailing what you're doing well and what areas need improvement.

2. Keyword Tool: The HubSpot keyword tool helps you research and identify the right keywords to target for your SEO campaigns.

3. Competitor Analysis: With this tool, you can see how your SEO performance stacks up against your competitors', giving you insights on what you need to do to improve your ranking in search engines.

4. On-Page Optimization Tool: This tool analyzes your website's content and provides recommendations on how to optimize your pages for better search engine visibility.

5. Link Building Tool: The link building tool helps you identify opportunities for building high-quality links to your website from other websites.

5. KWFinder

KWFinder is a great SEO tool for small businesses because it is easy to use and provides accurate results. This keyword research tool allows you to find long-tail keywords with low competition that you can rank for easily. In addition, KWFinder provides detailed search engine results pages (SERP) analysis so you can see how your website is performing in the search engines.

6. Ahrefs

Ahrefs is a powerful SEO tool that can help small businesses improve their search engine ranking. By providing detailed information about a website's seo health, Ahrefs can help business owners identify areas where they need to make improvements. In addition, Ahrefs provides tools for keyword research and competitor analysis, both of which are essential for affordable SEO services for small businesses.

7. Ubersuggest

Ubersuggest is a great tool for small businesses because it allows you to see how much traffic your website is getting, as well as where that traffic is coming from. You can also use Ubersuggest to find keywords that you can rank for in Google, and to track your rankings over time.

8. Screaming Frog

If you're looking for an all-in-one SEO tool, Screaming Frog is a great option. It's easy to use and covers all the basics, making it a good choice for small businesses.

You can download and install the desktop application Screaming Frog on your computer. Once you've installed it, you simply need to enter your website URL and the program will crawl through your site, gathering data about your pages and links.

The program produces a report that you can then use to improve your website's SEO. The report will highlight things like broken links, duplicate content, missing titles and meta descriptions, and more.

There is a free version of Screaming Frog that allows you to crawl up to 500 URLs, which should be plenty for most small businesses. If you need more than that, there is a paid version that gives you unlimited crawling.

9. DeepCrawl

DeepCrawl is a powerful website crawler that can help small businesses uncover technical SEO problems and opportunities for improvement. DeepCrawl can crawl large websites with millions of pages, making it an ideal tool for small businesses that may have limited resources. DeepCrawl offers a free trial and a number of features that make it a valuable tool for small businesses, including the ability to:

- Crawl your entire website

- Identify broken links and errors

- Generate an XML sitemap

- Find duplicate content

- Analyze page titles and meta data

- Receive comprehensive reports on the SEO status of your website.

10. SERPstat

SERPstat is an affordable, all-in-one SEO platform that small businesses can use to improve their search engine visibility. With SERPstat, you can track your website's rankings, conduct keyword research, and analyze your competitor's SEO strategies.

11. Google Analytics

Google Analytics is a free website analytics service that offers information on the traffic to your website. It’s a powerful tool that can help you track your website’s performance and make informed decisions about your marketing efforts.

Google Analytics can help you understand where your website traffic is coming from, what people are doing on your website, and how they’re interacting with your content. This information can be used to improve your website’s design, content, and user experience.

Create a free Google account, then add the tracking code to your website to begin using Google Analytics. Then, start exploring the wealth of data that Google Analytics has to offer!

12. SEMrush

SEMrush is a powerful and versatile SEO tool that small businesses can use to improve their search engine optimization. This guide will show you how to use SEMrush to its full potential.

First, you need to create an account and verify your domain. Once you've done this, you can access all of SEMrush's features. The first thing you should do is go to the " Projects" tab and create a new project.

 Click "Create Project" after entering the address of your website.

Once you're in your project, click on the " keywords" tab. Here, you can see all of the keywords that your website is ranking for, as well as their estimated monthly search volume.

You can also use the " positions" tab to track your rankings for specific keywords over time. If you see that your rankings are dropping for a particular keyword, you can take action to try and improve it.

The " site audit" tab is also useful for small businesses. It will scan your website for common SEO issues and provide recommendations on how to fix them.

Overall, SEMrush is a very powerful SEO tool that can help small businesses improve their search engine optimization. Make sure to utilise all of its features to the fullest!

13. Google Search Console

Google Search Console is a free service that Google provides to assist you in keeping track of and maintaining the visibility of your website in Google Search results.You can use it to check your site for errors, submit sitemaps, and view your overall search traffic.

It's important to keep an eye on your search engine rankings, especially if you're a small business. After all, you want potential customers to be able to find you easily when they search for relevant keywords. You can get assistance with that through Google Search Console.

Simply register for a free account and add your website to get started. Once your site is verified, you'll be able to access a wealth of data about your site's traffic and performance. You can use this information to improve your site and make sure it's performing as well as it can in Google Search.

14. Answer the Public

Assuming you want a content section for the blog article "Best SEO Tools for Small Businesses - Definitive":

This is a great tool for understanding what questions people are actually searching for related to your business. Answer the public also helpful in generating ideas for new content. Just enter a seed keyword and it will show you all sorts of questions that people are asking around that topic.

15. SmallSEOTools

Smalltoolseo is a great tool for small businesses because it provides a suite of SEO tools all in one place. You can use the keyword research tool to find the right keywords for your website, and then use the other tools to track your progress and improve your ranking.